Digital Advertising

Digital advertising is about more than just running ads-it is analyzing customer responses to ensure those ads are working! While finding ad space for you through partners such as Google, Facebook, Twitter, Bing and others, we will be able to integrate the activity through Marketing Automation and therefore be able to see how your ad dollars are contributing to your customers journey with your brand and sales for your business.

The Pareto Principle (80/20 Rule) in Marketing

The Pareto Principle is also known as the 80/20 Rule-where 80% of the results come from 20% of the functionality. In business it can also be described as 80% of the revenue is generated from 20% of the products/services offered. When it comes to marketing the same...

Is Your Marketing Strategy Actually Making You Any Money?

“Measure twice, cut once.” my dad would say each and every time I would TRY to help him in his myriad of woodworking projects. Having assisting hundreds of businesses large and small in marketing their service or business I’m constantly shocked to discover how many...

How to Write a Good Blog (That Will Actually Get Read)

These days, anyone can easily become a writer by starting a blog! There are multiple free sites to help you start a blog, without needing any computer coding or web building skills. Say you decide to start a blog, you get it all set up, and you even write a few...

Developing Personas-The Importance of Knowing Your Customer Base

If you’ve been researching marketing for your business, the term “persona” has likely come up. What exactly is a persona? It’s a generic, fictional customer that you develop that encompasses all of the qualities of your ideal customer pool. Why should you develop your...

What Exactly is Marketing Automation?

What are some of your biggest problems in your business right now? I’m sure we can all agree that the most common problem is - we need more sales! More sales, more revenue, higher profit, however you want to word it, this is the main goal of every company. While some...