SEO

Search Engine Optimization is activity that will improve your search engine results. SEO is managed by ensuring that relevant words to your business show up in all the right places on your website, so that your website will show up in a simple Google or Bing search. Words and phrases must be coded correctly when building your website, as well as appear on pages that your clients will want to share and/or link to other websites, thus expanding your visibility.

We specialize in best practices that will not affect your traffic results when Google updates their algorithm every quarter or so. We will analyze conversion rates on various search engines to ensure the best content that caters to the way your customers search.

The Pareto Principle (80/20 Rule) in Marketing

The Pareto Principle is also known as the 80/20 Rule-where 80% of the results come from 20% of the functionality. In business it can also be described as 80% of the revenue is generated from 20% of the products/services offered. When it comes to marketing the same...

Is Your Marketing Strategy Actually Making You Any Money?

“Measure twice, cut once.” my dad would say each and every time I would TRY to help him in his myriad of woodworking projects. Having assisting hundreds of businesses large and small in marketing their service or business I’m constantly shocked to discover how many...

How to Write a Good Blog (That Will Actually Get Read)

These days, anyone can easily become a writer by starting a blog! There are multiple free sites to help you start a blog, without needing any computer coding or web building skills. Say you decide to start a blog, you get it all set up, and you even write a few...

Developing Personas-The Importance of Knowing Your Customer Base

If you’ve been researching marketing for your business, the term “persona” has likely come up. What exactly is a persona? It’s a generic, fictional customer that you develop that encompasses all of the qualities of your ideal customer pool. Why should you develop your...

What Exactly is Marketing Automation?

What are some of your biggest problems in your business right now? I’m sure we can all agree that the most common problem is - we need more sales! More sales, more revenue, higher profit, however you want to word it, this is the main goal of every company. While some...